Mission

Goodwill’s mission is inspiring personal transformation through the power of learning and career development. True North Goodwill is a nonprofit, 501(c)(3) organization that provides training, jobs, and support services for people with barriers to employment who seek greater independence. Our Goodwill organization serves 29 counties across Northern Minnesota and North Central Wisconsin.

Minnesota: Aitkin, Becker, Beltrami, Carlton, Cass, Clearwater, Cook, Crow Wing, Hubbard, Itasca, Kittson, Koochiching, Lake of the Woods, Lake, Mahnomen, Marshall, Norman, Otter Tail, Pennington, Pine (northern half)

Wisconsin: Ashland, Bayfield, Douglas. Iron

We currently operate 11 retail stores, 2 outlet stores, and one salvage/processing center, located at our territory headquarters in Duluth, MN. All revenues generated go directly to supporting local Goodwill employment services, and mission programs.

Some of the most common barriers to employment include: disability, criminal justice involved background, drug or alcohol abuse, lack of housing or homelessness, lack of work history or education, age, and lack of transportation or child care.

Trust: We are grounded in professionalism, honesty, and integrity. Trust is the foundation of our teamwork and everything we say and do. Our work is grounded in professionalism and integrity. Trust is the foundation of everything we say and do.

Responsibility: We are accountable, committed, and accept ownership of our actions, decisions, and behavior. We are mindful stewards of our mission, financial stability, and the environment.

Understanding: We actively seek to respect and comprehend diverse perspectives, situations, and people, prioritizing empathy and active listening. This allows us to build meaningful connections and make informed and correct decisions.

Excellence: We work to continually improve and innovate to meet and exceed internal and external expectations for our co-workers, customers, donors, and mission recipients.

Together we are TRUE