Mission Compass

Our Mission

Goodwill’s mission is transforming lives for generations through learning and the power of work. True North Goodwill is a nonprofit, 501(c)(3) organization that provides training, jobs, and support services for people with barriers to employment who seek greater independence. Our Goodwill organization serves 29 counties across Northern Minnesota and North Central Wisconsin.

We currently operate 11 retail stores and one salvage/processing center, located at our territory headquarters in Duluth, MN. All revenues generated go directly to supporting local Goodwill employment,services, and mission programs.

Some of the most common barriers to employment include: disability, criminal justice involved background, drug or alcohol abuse, lack of housing or homelessness, lack of work history or education, age, and lack of transportation or child care.

Our Vision

Our vision is that all people have the opportunity to achieve success in their pursuit of work, independence, and a greater quality of life.

Our Values

Trust: Our work is grounded in professionalism and integrity. Trust is the foundation of everything we say and do.

Respect: We seek an inclusive, diverse, and welcoming environment for all. We respect each other’s unique differences and show consideration and compassion for one another.

Dedication: We are passionate about our work. We do what it takes to get the job done and done right. We strive to go above and beyond to accomplish our goals, and are fully committed to our mission.

Responsibility: We are accountable, committed, and accept ownership of our actions, decisions, and behavior. We are mindful stewards of our mission, financial stability, and the environment.

Innovation: We encourage creativity, ingenuity, and collaboration. We anticipate the needs of our service recipients, customers, and donors, and always find a way to better serve them.