About Us

True North Goodwill is a nonprofit organization regionally headquartered in Duluth, MN whose mission is transforming lives for generations through learning and the power of work. We provide training, jobs, and support services for people with barriers to employment who seek greater independence. Our mission is funded through the sale of donated clothing and household items in Goodwill stores and online, business services, fundraising, grants, and financial gifts. We are a group of nearly 300 mission minded employees in Northern MN & WI working as one. Each of us being essential to helping our community thrive and prosper.

Goodwill offers a wide range of career pathways and growth ranging from entry-level to management in retail, transportation, mission services, and administrative/professional fields. By working at Goodwill, you can make an impact in your community. And we can show you how.

Goodwill is an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

True North Goodwill

Going True North

Did you know that over our 100+ year history that our organization has had several unique names? Starting in 1919 as Goodwill of Northern Minnesota. In the early 1970’s our mission and retail stores branched out into Wisconsin, and we became Head of the Lakes Goodwill. Our current name, Goodwill Industries Vocational Enterprises, Inc. was then adopted in the mid 1980’s, aka GIVE.

As we enter into a new chapter as an organization we are again reclaiming our identity. This time, as True North Goodwill. True north is the direction our organization moves in to become better each day, and the compass for where we want to go. This “true north” defines our mission, vision, values, and purpose. “True north” also represents our geographical territory across Northern MN & Northcentral WI.

We appreciate your support of our organization and mission, and are so excited for you to be a part of this new journey; Rethinking what’s possible and transforming lives for generations through the power of work.

Why Your Support Matters

When you shop and donate to Goodwill you support our mission of transforming lives for generations through learning and the power of work.